Q2 2021 Quarterly Digital Trends Report
This edition of the Skai Quarterly Trends Report for Q2 2021 is drawn from an overall population of over $7B in marketer spend, 1 trillion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.
In this report:
Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q2 2021, including:
- Key performance indicators for the second quarter of the year across Search, Social, and Retail Media Advertising
- Details on what drove notable trends and changes over time in each advertising channel
- The impact of iOS 14.5 and Apple’s App Tracking Transparency changes on Paid Social spending