Q2 2020 Quarterly Digital Trends Report

Q2 2020 was the first full calendar quarter under the COVID-19 pandemic. We’ve seen dramatic swings in consumer behavior in a very short amount of time. How is digital advertising faring at this point? Some advertisers have remained cautious while others are back to full strength. It’s time to sort through the numbers and unpack what really happened, by industry and media channel.
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Q2 2020 Quarterly Digital Trends Report

Skai’s Quarterly Trends Report: Digital Advertising Benchmarks

This edition of the Skai Quarterly Trends Reports covers digital advertising campaign performance trends based on an analysis of Skai’s aggregated client dataset with over 800 billion impressions and 12 billion clicks.

See spend, impressions, clicks, and other key performance indicators from Q2 2020 across Paid Search, Social Advertising, and Ecommerce Advertising.

With 2019 being the first year where online budgets eclipsed traditional ad spending, 2020 was poised to be a breakout year for Search, Social, and Ecommerce advertising. Of course, things didn’t go as planned—and many marketers are trying to discern the extent to which the global health pandemic has impacted these core digital channels.

More broadly, what can we learn about how some of the core industries comprising the U.S. economy have been affected through the lens of media behavior?

Find the answers you need in our Quarterly Digital Trends Report.

Read this complimentary report today to learn more about what’s going on in the digital advertising industry.

  • Key performance indicators for the second quarter of 2020 across Search, Social, and Ecommerce advertising

  • The impact of the COVID-19 on overall digital advertising trends

  • A drill-down into the current state and near-term outlook of key industry categories affected by the global health crisis.

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