Q1 2021 Quarterly Digital Trends Report
Digital marketers finished strong in 2020.
The results were clear. Online publishers, one after
another, reported better results than expected. We
witnessed levels of growth that we had not seen in
quite some time. In a year filled with uncertainty, it
gave us a sense that, at least in our little corner of
the universe, we were righting the ship.
There were many factors. Budgets that were
deferred from earlier in the pandemic needed to
be spent. Audiences were ready to engage online.
The holidays. The election. And underlying it all,
a migration to shopping online that has been
described as compressing years of growth into
months.
This edition of the Skai Quarterly Trends Report for Q1 2021 is drawn from an overall population of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance, it includes unique insights about what’s happening in the digital advertising industry on a macro level.
In this report:
Learn quarter-over-quarter (QoQ) and year-over-year (YoY) digital advertising campaign performance trends from Q1 2021, including:
- Key performance indicators for the first quarter of the year across Search, Social, and Retail Media Advertising
- Details on what drove notable trends and changes over time in each advertising channel
- The impact of online shopping across the entire advertising landscape
