Q1 2020 Quarterly Digital Trends Report
COVID-19 clearly had an impact on the quarter, but year-over-year spending still grew across all channels through the end of March. Search, social, and ecommerce advertising were all poised to have a return to mid-2019 form before the pandemic. Within this report, you will see our growth projection on how these channels would have likely performed without the disruption.
Since the initial impact on digital ad budgets, weekly spending has stabilized across advertising channels, and recovery will vary by industry category. See how Q2 is shaping up based on the most recent advertising performance data and if there are signs of recovery across channels.
In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2020, including:
Key performance indicators for the first quarter of 2020 across Search, Social, and Ecommerce advertising
The impact of the COVID-19 on overall digital advertising trends
A drill-down into the current state and near-term outlook of key industry categories affected by the global health crisis