Whitepaper Library

Practical Cross-Channel Marketing

In this paper, we will examine the concept of Practical Cross-Channel, which urges marketers to stop looking for a 100%, fully-realized omnichannel solution and to do the cross-channel things that are available to you (and where they make sense).
In this paper, we will examine the concept of Practical Cross-Channel, which urges marketers to stop looking for a 100%, fully-realized omnichannel solution and to do the cross-channel things that are available to you (and where they make sense).
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Q2 2019 Quarterly Trends Report

Q2 is a valuable time for gathering insights into industry trends and understanding how advertiser KPIs and budgets are shaping up for the year. With end-of-the-year holiday seas on planning in full swing in July and August, marketers can check to see if there are any last-minute insights they can use to guide their final Q4 plans.
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The State of Paid Search: How Marketers Are Managing Their Programs

In The State of Paid Search: How Marketers Are Managing Their Programs, Skai and Digiday surveyed search marketers to better understand their attitudes to various key issues and challenges including smart bidding, native & paid SEM platforms, and shopping campaigns.
In The State of Paid Search: How Marketers Are Managing Their Programs, Skai and Digiday surveyed search marketers to better understand their attitudes to various key issues and challenges including smart bidding, native & paid SEM platforms, and shopping campaigns.
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Download Skai's "Get Primed For Prime Day" White Paper

As a leading Amazon API integrator with 500+ campaigns alongside twelve years as an enterprise level paid search and social advertising platform, Skai is uniquely positioned to help marketers understand this multifaceted marketplace. Are you ready to get primed for Prime Day 2019?
As a leading Amazon API integrator with 500+ campaigns alongside twelve years as an enterprise level paid search and social advertising platform, Skai is uniquely positioned to help marketers understand this multifaceted marketplace. Are you ready to get primed for Prime Day 2019?
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Q1 2019 Quarterly Trends Report

Download this analysis of advertising performance data taken from over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Download this analysis of advertising performance data taken from over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Digital Advertising Trends: 2018 Holiday Season

As advertisers follow consumers to their preferred content, Stories Ads are quickly becoming an important new ad format for marketers to master.In this eBook, learn creative best practices for developing compelling Stories Ads that drive marketing performance.
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