Whitepaper Library

The Skai Q3 2019 Quarterly Trends Report

While Q1 and Q2 are the testing grounds for new tactics that were earmarked to try out this year, poor performing channels and campaign elements have been weeded out by this time and the media mix is highly indicative of where marketers are most confident. So, Q3 is the quarter that generally reflects how the year has come together for a marketing organization, and thus, a good period to analyze for industry benchmarks.
While Q1 and Q2 are the testing grounds for new tactics that were earmarked to try out this year, poor performing channels and campaign elements have been weeded out by this time and the media mix is highly indicative of where marketers are most confident. So, Q3 is the quarter that generally reflects how the year has come together for a marketing organization, and thus, a good period to analyze for industry benchmarks.
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Apps: Tips for the Holiday Season

Get more from your app advertising this holiday season by downloading this Skai checklist.
Get more from your app advertising this holiday season by downloading this Skai checklist.
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So You Built an App…Now What?

To compete, brands must master app store search marketing—both organically and with paid advertising—just as they did on the desktop web. Without a deep focus on app store search marketing, there’s a higher probability to fail and brands risk not just losing their app investment, but also real market share to hungry challengers with a true app strategy.
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The Hidden Cost of Free SEM Tools

If the free tools deliver less performance, productivity, and data insights than paid tools, then the question really should be: “how much do we lose by using free tools instead of paid ones?” In this paper, we explore this topic and how search marketers might best consider the cost-to-value equation when it comes to which tools they choose.
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