Whitepaper Library

Social 2020 Holiday Playbook

Skai's technology and people are here to help you make the most of this holiday season.  Our tools and services are designed to save you time, guide decision making, and drive performance at scale.
Skai's technology and people are here to help you make the most of this holiday season.  Our tools and services are designed to save you time, guide decision making, and drive performance at scale.
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Full-Funnel Retail Digital Marketing

Retail marketers must master digital marketing’s three biggest channels to achieve their goals. Paid Search, Social, and Ecommerce Advertising offer massive scale to reach virtually every internet user, robust data to target consumers with the right message, and self-service management so practitioners can closely monitor and optimize their programs to drive sales.
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Get Primed for Prime Day 2020: Ten Tips from Skai

Take your Prime Day to the next level with expert tips and analysis from the Skai Ecommerce team. In this report, learn Amazon Advertising tips that you can use this Prime Day—and beyond!
Take your Prime Day to the next level with expert tips and analysis from the Skai Ecommerce team. In this report, learn Amazon Advertising tips that you can use this Prime Day—and beyond!
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The Four Secrets to Advertising on Amazon That Every Ecommerce Marketer Needs to Know

Amazon has been a gamechanger in so many ways. It now offers an online avenue for branded manufacturers to build a foundation for their digital future, but it’s not easy. Amazon Advertising has different rules than any other ad channel—online or offline.
Amazon has been a gamechanger in so many ways. It now offers an online avenue for branded manufacturers to build a foundation for their digital future, but it’s not easy. Amazon Advertising has different rules than any other ad channel—online or offline.
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The 8 Limbs of Enterprise Search Marketing

Enterprise search marketers have a different level of need from their technology than others. The sheer size and scale of these behemoths can number into the tens or hundreds of thousands of keywords (or more) with countless campaigns and ad groups.
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Search COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time.
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Ecommerce COVID-19 Toolkit

Brands across every GL in the Amazon and Walmart ecosystem from Health & Personal Care to Grocery to Toys and beyond are moving quickly to assess the impact on their ecommerce marketing efforts and business writ large. Brands and agencies are looking for creative ways to address the situation, protect their bottom lines and serve their customers during uncertain times.
Brands across every GL in the Amazon and Walmart ecosystem from Health & Personal Care to Grocery to Toys and beyond are moving quickly to assess the impact on their ecommerce marketing efforts and business writ large. Brands and agencies are looking for creative ways to address the situation, protect their bottom lines and serve their customers during uncertain times.
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Social COVID-19 Toolkit

Skai knows that brands and agencies are in need of good information and actionable insights to help drive advertising decisions. We’ve developed the following frameworks so marketers, whether they are using the Skai platform or not, can analyze, audit, strategize and adjust their paid social efforts accordingly.
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