Cross-Channel Digital Marketing Remastered
While over 82% of marketers in a recent study say that they have a customer-led approach in their planning, only 13% of brands feel they have reached that goal.
These three channels provide plenty of options for marketers to drive conversions, but conventional wisdom dictates that harnessing the full power of the marketing investment requires cross-channel synergy versus a siloed channel approach.
In this report, learn:
- Why marketers need to focus on Search, Social, and Ecommerce advertising as the key to digital success
- How the new rule of marketing is to stop thinking of your sales path and focus on each customer’s individual buying journey
- The strengths and weaknesses of each channel and why aggregating them into a single funnel is the best approach