Beyond the Bid: Skai’s Total Search Intelligence

The new competitive advantage in SEM is intelligence enabled by technology to fuel insight-driven decision making Native search engine-provided tools have advanced considerably, making automated publisher bidding accessible at low or no cost to all search marketers, effectively leveling the playing field.
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Beyond the Bid: Skai’s Total Search Intelligence
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What’s changed: To be successful with SEM, you can no longer simply be great at bidding and ads—it’s about intelligence. Total Search Intelligence is comprised of three distinct categories areas:

Data intelligence 
to help search marketers connect and parse data from multiple sources, with AI-enabled analytics and insights.

Performance intelligence 
which enhances publisher bidding models with added signals and custom controls to maximize results

Measurement intelligence 
that helps search marketers to interpret performance, understand anomalies, and refine optimization

Read this report to learn more about:

  • Native search engine-provided tools have advanced considerably, making automated publisher bidding accessible at low or no cost to all search marketers, effectively leveling the playing field.

  • In order to compete, search marketers must leverage internal and external data to fuel exceptional insight-driven marketing

  • The three categories of Total Search Intelligence include data, performance, and measurement

  • Recent innovations in machine learning and AI can help marketers to stay one step ahead of the competition

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