The 8 Limbs of Enterprise Search Marketing
Globally, marketers are expected to spend $141+ billion this year on search ads and that number is forecasted to grow to $218+ billion by 2023.
With such huge growth in line, brands cannot afford to fail with search advertising.
Enterprise search marketers have a different level of need from their technology than others. The sheer size and scale of these behemoths can number into the tens or hundreds of thousands of keywords (or more) with countless campaigns and ad groups.
Our report deep dives into the core reliances on your search marketing tool, and the key efficiency drivers needed.
Our report takes a closer look at the essential technology key to a successful Enterprise Search campaign.
- Advanced Analytics & Reporting
- Workflow Efficiencies
- Optimization Tools
- Integration with other Systems
- Audience Management
- Automation
- Cross-channel Capabilities
- Budgeting Tools
