Recognizing that media consumption behaviors were evolving quickly, a leading media publisher knew they had to innovate to keep up. With 2 billion monthly users, Facebook became increasingly important to maximize reach. They had to scale their campaigns, and drive a significant amount of subscriptions while hitting specific KPIs.
The team partnered up with Skai™ to scale highly relevant Facebook ads to a wide audience of prospective and current consumers. With such a large library of creative to activate, Creative Manager was critical to storing and managing creative in bulk, as well as automating creative refresh. Analysis Grid provided actionable insights, and bulk optimizations which were a huge time saver! Audience management was a breeze with Personas, thanks to scalability in the creation and management of a high volume of audiences, including those from their CRM.
Last but not least, the Tailored Support they received from their highly knowledgeable client success team was key! Regular meetings with their client success team helped them make strategic decisions quickly as the industry evolved.
That’s one of the reasons why they prefer Skai™ for not only their Facebook ad campaigns but also their search!
+171% subscriptions YoY and +340% Increase in Facebook Spend YoY