Skai announces significant expansion of inventory and capabilities across Oath, Facebook, Pinterest, and Bing, to set a new standard in digital advertising
San Francisco (January 31, 2018) – Skai (www.Kenshoo.com), a global leader in marketing technology, made several strides forward in further positioning itself as the flagship platform for brands and agencies to execute their digital advertising programs. At Skai’s annual client summit, K8, Skai Chief Product Officer Shahar Erez took the stage to announce several new innovations and expanded partnerships.
“We are excited to increase the scale of advertising opportunities for our clients by expanding our access across the world’s leading publishers,” said Erez. “The fact that we now provide the largest digital advertising inventory is a testament to the success of our publishing partners in building superior media experiences that keep audiences engaged. More importantly, marketers see an order-of-magnitude performance improvement when advertising on these publisher’s media properties compared to the rest of web. Skai’s clients, on average, see over a 10x CTR compared to programmatic alternatives.”
Beyond the focus on advertising inventory, Skai also addressed a new wave of challenges for marketers. Industry shifts such as the General Data Protection Regulation (GDPR), Apple’s Intelligent Tracking Prevention (ITP), increased scrutiny on audience traffic, and hidden tech fees have raised expectations for managing advertising programs at scale. These shifts have ushered in a new category of technology stack that the industry now refers to as the Media Activation Platform.
The value of these platforms are judged by the quality of advertising inventory made available, the support across each publisher’s unique advertising capabilities and the ability to provide a unified campaign management solution for marketers to power their advertising across one or more of these publisher’s properties. For these reasons, Skai was also proud to announce the following:
- Expansion of Inventory — Oath’s media network is now available through Skai, and joins the extensive inventory from Google, Facebook, Bing, Pinterest and other leading publishers that is directly available from Skai. Marketers now have access to both the largest and highest-quality advertising inventory, eliminating a major dilemma many marketers face when building their advertising strategy.
- Increased Publisher Platform Coverage — Marketers have even more creative ways to reach their customers with upcoming support for Facebook Messenger Ads, Pinterest Discovery Ads, and Bing Search Retargeting. Additionally, Skai launched Skai Apps, its purpose-built solution for driving app installs and increasing app engagement through orchestrated campaigns on the leading publishers.
- Upgraded Activation Experience – Skai unveiled a series of enhancements and capabilities that allow a marketer to administer, forecast, activate and optimize a single marketing program across one or more publishers. With new approaches for maximizing the quality of audience targeting, speeding creative processing, and planning budgets over a series of campaigns, marketers can now execute their advertising programs with more speed and flexibility.
“The leading media platforms have been long known for superior audience engagement, rich ad formats, and precision targeting compared to other advertising marketplaces — the difficulty has always been on how to effectively scale and activate marketing programs across them to meet a brand’s business goals. We’re excited to further our leadership position as the open platform that addresses the needs of advertisers who are uncompromising in both the scale and quality of their consumer messaging,” said William Martin-Gill, Skai’s Chief Business Development & Strategy Officer.
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Skai is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Skai offers the only marketing solution that is integrated across Google, Facebook, Bing, Amazon Marketing Services, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each destination’s direct API. Skai’s solutions are architected upon the principles of agile marketing which include audience targeting, optimization algorithms, automation controls, and actionable analytics to allow marketers to quickly and efficiently keep their marketing programs in-step with the ever-changing consumer journey. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.