Top Brands and Agencies Across Brazil Can Seize the Amazon Advertising Opportunity
Kenshoo Adds Brazil to its Impressive Roster of Support for Amazon’s Advertising API
Sao Paulo (February 1, 2020) – Kenshoo (https://skai.io/), a global leader in marketing technology, today launched full support for Amazon’s Advertising API in Brazil, becoming one of the first Amazon Advertising Partners to offer support for Sponsored Products and Amazon DSP in the country. Kenshoo brings experience and expertise from its other global regions, including the United States, EMEA and Japan, providing Brazilian advertisers access to its unparalleled cross-channel automation, optimization, insights and decisioning technology.
“Brazil is the largest Latin American economy and is adopting online retail at an explosive rate; Amazon represents a great sales opportunity in the region,” said Nich Weinheimer, GM, Ecommerce for Kenshoo. “Brands and agencies can rely on Kenshoo’s industry-leading technology to help maximize the advertising opportunity at scale with unique automation and insights unavailable anywhere else.”
Reuters reported Brazilian ecommerce sales rose 56.8% year-over-year in the first five months of 2020, reaching 105.6 billion reais ($20.50 billion USD) in revenue and with Ecommerce Guide estimating 55 million monthly visitors to Amazon Brazil, brands and agencies have a significant chance to make inroads with a rapidly expanding consumer base by also selling their products in Amazon’s stores and by leveraging Amazon insights through Amazon DSP, both helping to raise brand awareness and closing sales.
More than 1000 brands, including world-renowned enterprises like Reckitt Benckiser (RB), Kimberly Clark, and LG, rely on Kenshoo Ecommerce to drive success on Amazon by providing holistic insights and measurement of all activity on and off Amazon, including an end-to end view of product performance on Amazon—from competitive pricing to ad performance and more. For example, using Kenshoo’s optimization suite, the RB team scaled Amazon revenue by 146%, while sustaining healthy ROAS limits. Also, Kenshoo Search and Kenshoo Social helped Brazilian brands iFood, XP Investimentos, and Digio drive scale and reach.
To learn more about Kenshoo’s API support for Amazon Advertising in Brazil, visit www.skai.io/e-commerce.
Kenshoo is the leading marketing technology platform for brands looking to plan, activate and measure growth strategies across the most-engaging digital channels. Kenshoo offers the only marketing solution that combines data-driven insights and best-of-breed optimization to help make informed decisions, scale and measure performance across Google, Facebook, Microsoft, Amazon, Walmart, Roundel, Instacart, Apple Search Ads, Pinterest, Snapchat, Instagram, Verizon Media, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and artificial intelligence leverage market signals and enable companies to predict and keep pace with the omnichannel customer journey. Kenshoo has 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit Kenshoo.com for more information.
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