smarter, faster go-to-market
Introducing Skai, powering the next era of go-to-market
Our Next Chapter
For the past few years, Kenshoo has been steadily expanding and evolving its solution set well beyond the campaign management and optimization applications for which it is so well known, adding data, insights and measurement offerings to meet the our customers’ new and evolving needs.
Accelerating that change, Kenshoo recently acquired data intelligence company Signals Analytics, propelling us firmly into the future vision of delivering not only media activation but full-circle go-to-market success for the consumer brands we serve. Simply put – we’ve outgrown our name, and felt it was time for an update that better communicates our vision and the expanse of our combined offerings.
The Skai (pronounced ‘sky’) brand name pays homage to the company’s roots, merging the Signals Analytics and Kenshoo names with a reference to the combined vision focused on providing actionable intelligence to help clients navigate the next chapter where digital sophistication is key.
Skai is the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. Our platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.