Skai Local offers the first professional certification for local search marketing experts
Los Angeles (December 5, 2012) – Skai (www.Kenshoo.com), the global leader in premium digital marketing technology, launched today at ILM West the Skai Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Skai Local [Pro] status.
“Performance from local marketing is a key priority for all of our brands, big and small. Skai Local is a singularly unique product, and the certification program enables us to make the most of it to scale high volumes of campaigns rapidly and profitably,” said Rich Devine, global SVP of Possible.
- 100 Level – Onboarding and Launch
- 200 Level – Campaign Management
- 300 Level – Advanced Optimization
Once individuals study the educational resources, they can test their comprehension of each level through an exam to achieve Skai Local [Pro] status. Agencies with more than 20 percent – or a minimum of five people – passing all three levels can earn Skai Local [Pro Agency] status.
“The Skai Local certification program unlocks the potential of some of our most powerful functionality for advertisers and agencies,” said William Martin-Gill, general manager of Skai Local. “The certification program builds the skills necessary to successfully manage large volumes of individual search marketing campaigns, and the Skai Local [Pro] certification assures mastery of local search marketing.”
“We’ve gained a valuable competitive advantage by leveraging Skai Local and as early adopters of the Skai Local certification program,” said Dave Levy, partner at WSI Digital Marketing. “While working to achieve Skai Local [Pro Agency] status, we improved workflow, enabled more strategic planning and better performance for our clients.”
Skai clients interested in learning more about the Skai Local certification program can visit the Skai Local Knowledge Center under the Help section in the user interface. The Skai Local Knowledge Center is available exclusively to Skai Local clients and features more than 30 instructional videos produced by Skai account managers and sales engineers. The Skai Local certification program rounds out a full suite of certification programs for all of Skai’s offerings, including the Skai Enterprise certification program and Skai Socialites.
Skai Local is designed for managing large volumes of search marketing campaigns across many locations, stores, small businesses, dealers, franchise, or other entities. Skai Local enables mass-management and optimization of hundreds or thousands of individual campaigns through its automated tools. Visit KenshooLocal.com to learn more.
About Skai
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visitwww.Kenshoo.com for more information.
Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.