INFINITY AWARDS SUBMISSION
- To determine the most effective way to drive online sales for Nescafe’s newly launched Oblo coffee machine capsules.
- Used Skai Social’s A/B test function to split the audience into mutually exclusive and collectively exhaustive groups.
- Tested the same creative on three different placements: Mobile only, Desktop only, and Mobile and Desktop.
- Although the mobile placement received a higher click-through rate, the combined mobile and desktop placement achieved a higher conversion rate and thus lower cost-per-acquisition.