Skai’s solution for Instagram allows clients access to premium mobile audiences
San Francisco (November 10, 2015) – Today Kenshoo (www.Kenshoo.com), the global leader in agile marketing, announced it was selected as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Instagram Partners have expertise in at least one of the three specialties — ad tech, community management, and content marketing — to help marketers meet their objectives. Skai has been badged in Ad Tech to help advertisers throughout their planning, buying, optimization, and measurement processes on Instagram.
Skai’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers immediate access to a valuable source of mobile consumers within their existing and future campaigns. Advertisers benefit from the award-winning Skai technology for automation, management, and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals. A leading cross-platform mobile games studio recently partnered with Skai to facilitate its Instagram advertising campaigns; in just five weeks, the campaigns generated more than 250,000 clicks, and more than 15,000 incremental mobile app installs across all game titles.
“Mobile advertising has become a lynchpin for marketers seeking to connect with audiences in meaningful ways. According to Skai’s Digital Marketing Snapshot: Q3 2015, mobile (phone and tablet) year-over-year (YoY) spending increased 159% for paid social ads and accounted for 68% of paid social ad clicks,” said Will Martin-Gill, chief product officer for Skai. “Through integrating with the Instagram Ads API, we’ve witnessed first hand the power of advertising on Instagram; by being named an initial member of the Instagram Partners Program, we can continue to guide the world’s leading advertisers in optimizing their investment on this promising publisher.”
With a community of 400 million highly active and engaged consumers, Instagram is the place on mobile where marketers go to tell creative, visual stories that drive business results. The new Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Visit Kenshoo.com/Instagram for more information on Skai’s support of Instagram advertising.
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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