Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by David Cohen, Social Times

Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015.

Instagram also compared favorably with its parent company, as Skai found that Instagram ads ‘consistently’ cost less than Facebook ads, while delivering ‘nearly identical’ click-through rates.”

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