Better marketing decisions begin
with the right data-driven insights.
From a position of independence and cross-channel breadth, Skai's™ open and flexible data lake and advanced analytics practice inform powerful marketing activation tools that empower you to focus on strategy that will move you forward.
Full-context market intelligence built right into your workflows
Only with Skai™ can you manage a cohesive, cross-channel program that's fueled by rich insights from every touchpoint and beyond.
Connecting Insights to Action
Make Smarter, Faster Campaign Decisions
- The Skai™ Insights Panel surfaces performance trends, forecasts, relevant products, and other powerful insights to empower your teams to make more informed decisions in managing campaigns
- Leverage Smart Tags, AI-surfaced signals that alert you to triggers like ad or creative fatigue
- Skai™ Audit, an automated, always-on and end-to-end auditing solution helps standardize your activity while at the same time customizing audits to ensure they’re tailored to your business needs
- With Share of Voice take the guesswork out of decision making; activate data-driven investment & conquesting strategies.
One Platform. Multiple Publishers.
- Gain one view of the customer when you create, edit and manage all your audiences in one place
- Reach and retarget your audiences across channels to deepen engagement wherever they are
- See Amazon performance side by side with social media and search engine data for fuller attribution and smarter optimizations
- Power cross-channel dashboards with data from Skai™ sent via email, FTP, Amazon S3 & Google Cloud Storage
Separate Signal from Noise
- Improve workflows with insights that connect the dots and actionable marketing intelligence to support the entire customer journey
- Integrate with multiple external data partners to remove vendor-specific barriers and leverage retail intelligence that’s customizable to the needs of your business
- Improve the effectiveness of your marketing by layering in third-party signals, audiences and data intelligence
Unbiased Guidance from a Trusted Source
- Start with a 100% customizable discovery session to learn about your goals, challenges and the specifics of your organization
- Through a combination of industry expertise and rich data intelligence, we'll help you answer pressing questions and find a framework for making crucial business decisions
- In today's world of data deluge, insights are only meaningful when they can be connected to activation and measurement. Our custom engagement will include a full, detailed action plan and strategies for implementation and, with Skai™, accountability
Skai™ Intelligence Capabilities and Features
Brands using insights to achieve real results
Spin Master and Skai™ Responded Quickly to Shifting Consumer Ecommerce Shopping Patterns During the COVID-19Learn More
RBC Identifies Underperforming Search Ads Using Skai’s™ Smart Tags and Increases CTR By 17.5%Learn More
Dive into more Skai™ Insights on our blog
Insights Are a Marketer’s Competitive Edge: Leverage the Amazon Advertising Share of Voice AnalyticsLearn More
“Keyword smart tags have been a great tool for our team – we are a lean team and our accounts are extremely large and keyword dense, so these tags have helped alert us of any issues happening without us having to scrub through thousands of keywords, which is a huge time saver for us!”
Robyn Feldmar & Kim Theune - Paid Search Associate, Performance Media, Walgreens
“Skai™ allowed us to understand the impact of our Facebook to Amazon ads, allowing for quick & agile optimizations”
Carly Carson, Social Media Director, PMG
"Partnering with Skai™ to help design an elegant technology solution to an obstacle our teams have experienced, has further opened the door to more efficiently manage Amazon Marketing Services buys…and with Skai’s™ search and social data as a gauge, potential visibility with this new solution is undeniable"
Clint Armstrong, Sr. Partner, Group Director, Search & Social, Mindshare
“As Search marketing has grown in complexity over recent years, we rely on Skai™ to keep us at the forefront of innovation. Smart Tags are the latest release that continue to add value to our complex search campaigns by automating very manual tasks and improving performance at scale.”
Jeff Zuzarte, Senior Manager, Programmatic Media, RCB