Today Skai and IgnitionOne announced a new partnership, integrating Skai’s platform directly with the IgnitionOne technology stack.
In this new partnership, Skai will provide the technological foundation for activation across paid search and social, powered by IgnitionOne’s audience, scoring and optimization technology, to empower marketers with the intelligence to reach audiences across key digital destinations.
“At IgnitionOne, our strategy is to partner with industry leaders to apply our audience-centric approach and advanced optimization prowess to best-in-class advertising and marketing technology,” said Will Margiloff, CEO of IgnitionOne. “By working with Skai, customers can choose to take advantage of leading marketing technology to scale across the world’s top tier search and social publishers. At the same time, this new agreement brings two industry pioneers together and will result in a greater amount of data to help power even richer audiences and insights.”
Improved Access to Technology and Data
Skai is the only marketing technology that provides advertisers with access to the leading search and social publishers, including Google, Facebook, Instagram, Bing, Pinterest, Yahoo!, and Snap. In addition to enhancing those with IgnitionOne’s proprietary audience activation, scoring, and optimization, customers who leverage this powerful partnership will have access to other IgnitionOne capabilities around Programmatic Display, Website Personalization and Email as well as managed services for all those channels, including Search. Both companies will also share data related to attribution across an advertiser’s marketing programs. Clients will have a deeper understanding of how their paid media – across all channels – leads to sales.
Our goal at Skai is to enable marketers to engage with consumers throughout their purchasing journey. We’re very excited to partner with IgnitionOne to help marketers connect with their audiences in a relevant and meaningful way.
Please CONTACT US if you’d like to find out more about this partnership and how it can benefit your advertising.