Skai’s advanced technology is now available to IBM clients for managing SEM campaign investments
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San Francisco (April 17, 2014)–Skai, the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Skai offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale. The Skai platform was named the sole leader by independent research firm, Forrester Research Inc. in the report The Forrester Wave™, Bid Management Platforms, Q4 2012. Experience with joint clients gives Skai an innate understanding of IBM’s paid search analytics offering, enabling a rapid, seamless client onboarding process while realizing the ability to provide a holistic view of campaigns.
“IBM clients have come to expect only the best and most advanced solutions to match their needs, making Skai an ideal partner for us,” said Jay Henderson, Strategy Director for IBM. “Skai is a recognized leader in the paid search market for the combination of its automated workflow and best-in-class bid management. For our clients, getting the most out of their paid search investment is a top priority, and Skai has proven it can manage, automate, and deliver search engine marketing campaigns at scale.”
“IBM has been a long time partner of ours and we’ve come to value their business guidance along with their solutions,” said Ken Tola, Owner at Bizgnition. “Through an introduction from IBM, we began using Skai to manage our clients’ paid search campaigns. We’ve been impressed with Skai’s attribution and bidding algorithms and are even happier with the results we’ve been able to drive for our clients.”
Paid search is an established staple of the marketing mix, and as marketers refine targeting and engagement techniques, its effectiveness has spurred budget growth. Data from Skai’s recently released Search and Social Snapshot and online retail shopping report found paid search continues to grow at double-digit rates. This growth has led to increased competition, thus increasing the importance of advanced optimization techniques to achieve maximum return on investment (ROI).
“Going to market with IBM, a like-minded business partner, creates a new opportunity for sophisticated search marketers. Both companies are client-first organizations dedicated to giving marketers the necessary tools to be successful in an increasingly competitive environment,” said Sivan Metzger, SVP, Business Development for Skai. “Keeping our focus on the needs of the elite marketer allows us to innovate and create new solutions to challenges as they arise. Paid search, despite its ubiquity, is still an evolving arena. As marketers become more sophisticated they require their technology partners to keep pace; together, Skai and IBM can ensure their demands are met.”
Skai has a history of industry-leading innovation and recently unveiled Skai Anywhere™, a mobile application to monitor digital marketing campaigns. Other Skai first-to-market innovations in the past year include Skai Halogen Technology™, which provides marketers with predictive modeling and advanced scenario planning, Skai Social Demand-Driven Campaigns™, Skai LocalTM place page promotion, and Skai SmartPathTM dynamic attribution.
About Skai
Skai is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Skai Search, Skai Social, Skai Local, Skai SmartPath, and Skai Halogen to direct more than $200 billion in annualized online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Bing, Yahoo, Yahoo Japan, Baidu and CityGrid. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 22 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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