Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Amberly Dressler, Website Magazine

“Skai’s infographic on the trends (as seen below) shows the impact of a changing landscape as advertisers adapt to Google enhanced campaigns and other marketplace conditions. To help marketers capitalize on these variables, Skai also unveiled ActiveCluster, a clustering technology developed to provide marketers access to algorithmic bidding even when little data is present, such as new campaigns or ad groups with very few keywords.”

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