







Consumer understanding and trend forecasting
You need to know:
Which trends present opportunities?
Who are the Key Opinion Leaders I need to tap?
Who are my highest expectation customers?
How do my customers feel about my brand and products?
Skai offers:
✓ NorthStar™ executive dashboard visualization
✓ Patented NLP and AI-derived sentiment analysis
✓ Deep and broad market and category insights
✓ API and custom data integrations and services
Product and brand positioning
You need to know:
Which of my products or services are my best bets for promotion?
Which product attributes should I highlight for each distribution channel?
How should my product be positioned against competitors?
Skai offers:
✓ Product portfolio analytics
✓ Retailer and channel-specific consumer insights
✓ Competitive landscape intelligence
Marketing strategy, planning and testing
You need to know:
What budget do I need to meet varying KPIs?
How can I optimize my launches with the right channel mix?
How can I ensure relevance in messaging and creative?
What can I test before full-blown execution?
Skai offers:
✓ Dynamic marketing mix
✓ Budget forecasting
✓ Strategic consulting
✓ Media experiments
Retail and direct-to-consumer activation
You need to know:
How can I efficiently and holistically execute across channels?
How can I tell which distribution channels work best?
Can I get online and offline sales channels working together?
What insights can I gain in real-time to maximize the opportunity?
Skai offers:
✓ Retail media
✓ Digital shopper marketing and co-op
✓ Paid Search, social and app stores
✓ Omnichannel customer insights
✓ Custom auditing and alerts
✓ Expert campaign management services
Measurement and attribution
You need to know:
What is the business impact of every go-to-market decision?
What is the value of every channel in my media and distribution mix
Which learnings can I apply to my next launch?
What is my optimal attribution model?
Which insights can I leverage as key drivers for growth?
Skai offers:
✓ Impact Navigator™ always-on incrementality testing
✓ Cross-channel attribution
✓ Compass™ growth prediction engine