Solution goes beyond the click to help marketers determine full impact of Facebook Ads on bottom-line results
San Francisco (July 30, 2012) – Kenshoo, a global leader in digital marketing software, today announced impression-level measurement capabilities through Skai Social across Facebook Premium and Marketplace Ads.
“We’re always looking for new ways to help brands understand the impact that social media programs have on key business goals,” said Erica Barth, VP, Products and Partnerships at Resolution Media, an Omnicom Media Group company. “To date, Skai Social has helped our teams drive positive return on investment from Facebook Ads just based on post-click attribution. Now, with the ability to incorporate post-view metrics, we can further expand our clients’ investment in social media.”
As a Facebook Preferred Marketing Developer, Skai Social can append view tags to ads delivered through the Facebook Ads API and provide reporting on any conversion event that may have included a Facebook ad impression in the path-to-conversion. Armed with this data, marketers can apply custom attribution models through Skai Social to apply differential credit to both impressions and clicks associated with conversions and optimize campaigns accordingly.
“The mission of Skai Social is to illuminate the value of social media for brands through dynamic technology and innovation,” said Sivan Metzger, general manager of Skai Social. “To achieve this, our solution must help marketers address all aspects of brand engagement through both Premium and Marketplace Facebook Ads. Impression measurement is one of the many ways we’re empowering marketers to strike the right balance between paid, owned, and earned media across all channels to achieve tangible business results.”
About Skai Social
The mission of Skai Social is to illuminate the value of social media for brands through dynamic technology. Skai Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Skai Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated measurement capabilities across owned, paid, and earned social media initiatives. Please visit www.Kenshoo.com/Social for more information.
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Facebook® is a registered trademark of Facebook, Inc. Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.