Grocery & FMCG Analytics
Smarter decisions and stronger customer connections with actionable intelligence
Smarter decisions and stronger customer connections with actionable intelligence
Our insights help FMCG manufacturers optimize business outcomes, connecting and analyzing a multitude of external data sources to track developments across the consumer goods landscape. Leading brands require advanced market and consumer insights to help anticipate the next big trend. Skai enables apparel brands to achieve full-circle market intelligence. Connect data intelligence with omnichannel media activation to help fuel your go-to-market decisions.
Reach your consumers on the channels that matter most:
PREDICT and REACH
with deep market intelligence that drives real business opportunity
Go-to-Market Strategy
Turn your FMCG analytics into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation
Identify new areas of pursuit
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s fmcg and grocery brands.
Product Development
Optimize ingredients for product development
Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition Opportunities
Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
- Monitor your Share of Voice (paid and organic) within a unified dashboardrnrnGrow Share of Voice with rules-based automatic bid optimization technology
- Conquest with ads synced to your competitors’ TV ads
- Harness internal and external FMCG analytics to gain a competitive advantage
- Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon
Drive new trials and bottom-line sales
- Manage cross-retail ad campaigns seamlessly within a unified platform
- Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate your FMCG data across retailers and power internal dashboards
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 10+ retailers all in one platformrnrnScale winning strategies by setting up and running A/B tests with ease
- Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
- Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage cross-channel retail intelligence
- Understand the true impact of Search, Social, and Retail channels on your customers
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
- Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products
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