Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Justin Thorne, Fourth Source

“This is what Skai set out to test in our recent study, The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment.

The purpose of the research was to analyse the relationship between Facebook advertising and paid search performance using live campaign data from the leading global information services company, Experian.”

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