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San Francisco (September 20, 2012) – Skai (, a global leader in digital marketing software, today announced that Skai Social has been designated as a Facebook Strategic Preferred Marketing Developer (PMD), the highest distinction of excellence Facebook has awarded to marketing developers.

Skai Social, which delivers nearly 1 billion targeted Facebook ads per day through its platform, earned its Strategic PMD status based on shared values, strategic alignment, and growth potential with Facebook.  As a Strategic PMD and for the direct benefit of its clients, Skai Social will receive priority product and business support from Facebook, access to alpha and beta product trials, and will also participate in co-development of go-to-market strategies.

“Becoming a Facebook Strategic Preferred Marketing Developer enables Skai Social to further deliver innovative solutions for advertisers and agencies seeking tangible business results from social media,” said Sivan Metzger, General Manager of Skai Social. “This prestigious distinction acknowledges the diligent work Skai Social has done to help our clients maximize the value of their Facebook ad campaigns and positions us well to continue our mission to illuminate and activate the value of this powerful marketing channel.”

Skai recently announced that social ad spend growth is out-pacing that of search, illustrating the importance marketers place on reaching Facebook’s audience and the investments for growth being made by many of the world’s top brands. Skai Social continues to research and report on emerging best practices for social media advertising, including a 2012 series of research studies conducted in partnership with Resolution Media that examined nearly 65 billion Facebook ad impressions over a 12-month period.

The first study, Social Media Insights Part 1: Metrics That Matter, uncovered new key performance indicators (KPI) for measuring Facebook ad campaign success, including “Exposure Rate” which determines how much of desired target audience a marketer actually reached. The next study in the series, 2012 Social Media Advertising Global Games, used the new KPIs to examine eleven critical mass countries and evaluate the performance of Facebook ads in those countries across six key engagement and conversion events. The third report will be released next week and focuses on gender targeting for Facebook ads. Skai Social utilizes studies like these to deliver deep insight into how clients can best position campaigns to maximize Facebook advertising ROI.

About Skai Social
The mission of Skai Social is to illuminate the value of social media for brands through dynamic technology. Skai Social delivers a global social marketing platform for advertisers and agencies to achieve tangible business results as effectively and efficiently as possible. Through Skai Social, marketers can create and optimize scalable social advertising campaigns while leveraging sophisticated measurement capabilities for owned paid, and earned initiatives across all channels. Please visit or for more information.

About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit for more information.

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