Measuring the impact of Facebook ads on paid search performance.

The Added Value Series is the collaborative output of a partnership between Skai and the Facebook Marketing Science, Advertising Research Group. This research helps marketers assess the impact of Facebook ads on paid search performance and provides benchmarks for online and offline metrics across multiple verticals.

  • Volume 1: Facebook Advertising Boosts Paid Search Performance
  • Volume 2: Finding the Sweet Spot for Search & Social Investment
  • Volume 3: Unlocking Revenue Potential Across the Entire Customer Retail Search Experience
  • Return on Ad Spend up 30%

  • Conversion Volume up 19%

  • Total Revenue up 39%