Watch: Fueling the Holidays with Facebook

Facebook Holiday Marketing: In the third episode of our “Gift of the Week” holiday social marketing video series, we dig into insights and tips for your Facebook and Instagram campaigns

Now that we’re into November, retailers are in full holiday mode, and most consumers have shopping lists on their minds. But with all of the hustle and bustle of the holiday season, social media usage still stays strong and even surges, particularly Facebook and Instagram, making them invaluable for reaching would-be shoppers. To help social marketers maximize their opportunities on these platforms, we’ve dedicated the third installment of our “Gift of the Week” video series to finding success on Facebook.

I sat down with Sona Parikh, Facebook’s Marketing Product Partnerships Manager for retail, to dig into this topic. We discussed the moments that matter to your Facebook audience, the role of Facebook in your holiday marketing plans, and on and offline solutions that savvy social marketers use.

Facebook Holiday Marketing Tips: Watch the Video

The Facebook holiday marketing video includes a wide range of insights culled from Facebook’s recent Holiday Shopping Survey, a study aimed at better understanding consumer shopping behavior during the holiday season. Some key findings that Parikh shared include:

• People start their holiday shopping early, with 20% starting in October or earlier
• Consumers spend about 5 hours a day on smartphones, and Facebook/Instagram account for about 20% of that time
• Globally, 55% of holiday shoppers say that Facebook was influential in their holiday shopping during the 2017 holiday season—39% said the same thing about Instagram

During our discussion, we also reviewed the top ways consumers use Facebook and Instagram over the holiday period:

Facebook Holiday Marketing: Top 5 things people use Facebook for during the holidays:

1.     To send holiday greetings
2.     To share holiday experiences (travel, gifts, photos or favorite moments)
3.     To get inspired by products and services shared by friends
4.     To seek advice about gifts from others
5.     To get inspiration for gift/shopping ideas

Facebook Holiday Marketing: Top 5 things people use Instagram for during the holidays:

1.     To share holiday experiences (travel, gifts, photos or favorite moments)
2.     To get inspired by products and services shared by friends
3.     To send holiday greetings
4.     To get inspiration for gift/shopping ideas
5.     To watch holiday-related videos (such as cooking tips, gift ideas or how-to videos)

Watch the video below and you’ll also learn:

• The top 5 reasons global holiday shoppers say they use smartphones in-store
• The percentage of consumers who use the Facebook family of apps when shopping for household staples
• How you can get visibility into the impact your FB ads have on offline conversion events you care about, see the value of those sales, and calculate your Return on Ad Spend
• How to engage, immerse, and inspire mobile shoppers into action
• Where consumers like to shop late in the holiday season

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More tips! In case you missed it, last month we also shared some helpful holiday social media marketing tips, as well as a video on holiday marketing insights and another video on marketing on Pinterest.

Ready to put these tips to work for your holiday social media campaigns? Call your Skai rep today to get started, or contact us now for a demo of our social marketing platform.

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