• DE&I Commitment
  • Careers
  • SIGN IN
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Omnichannel Advertising
    A platform that connects all walled garden media for more effective campaigns
    Data Connectivity
    Make data-driven decisions as you plan and strategize
    Product Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Case Studies
  • News and Events
    Check out recent announcements and see what we’re up to
    Newsroom
    Check out our recent media mentions and announcements
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    Cannes Lions 2023
    Don't miss your chance to meet with Skai leadership in Cannes
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Marketer Insights
    Read the latest blog posts and thought leadership from Skai and other industry experts
    Skai Research
    Explore our studies, reports and whitepapers so you can keep up on the latest industry trends
    Quarterly Trends Report
    See the key digital marketing trends from Q1 2023
    The Breakthrough
    The only resource hub built for marketers in the new era of omnichannel
Back to Blog

Watch: Fueling the Holidays with Facebook

Louis Guerrero, Sr. Product Marketing Manager, Social @ Skai™

November  07, 2018

Facebook Holiday Marketing: In the third episode of our “Gift of the Week” holiday social marketing video series, we dig into insights and tips for your Facebook and Instagram campaigns

Now that we’re into November, retailers are in full holiday mode, and most consumers have shopping lists on their minds. But with all of the hustle and bustle of the holiday season, social media usage still stays strong and even surges, particularly Facebook and Instagram, making them invaluable for reaching would-be shoppers. To help social marketers maximize their opportunities on these platforms, we’ve dedicated the third installment of our “Gift of the Week” video series to finding success on Facebook.

I sat down with Sona Parikh, Facebook’s Marketing Product Partnerships Manager for retail, to dig into this topic. We discussed the moments that matter to your Facebook audience, the role of Facebook in your holiday marketing plans, and on and offline solutions that savvy social marketers use.

Facebook Holiday Marketing Tips: Watch the Video

The Facebook holiday marketing video includes a wide range of insights culled from Facebook’s recent Holiday Shopping Survey, a study aimed at better understanding consumer shopping behavior during the holiday season. Some key findings that Parikh shared include:

  • People start their holiday shopping early, with 20% starting in October or earlier
  • Consumers spend about 5 hours a day on smartphones, and Facebook/Instagram account for about 20% of that time
  • Globally, 55% of holiday shoppers say that Facebook was influential in their holiday shopping during the 2017 holiday season—39% said the same thing about Instagram

During our discussion, we also reviewed the top ways consumers use Facebook and Instagram over the holiday period:

Facebook Holiday Marketing: Top 5 things people use Facebook for during the holidays:

  1.     To send holiday greetings
  2.     To share holiday experiences (travel, gifts, photos or favorite moments)
  3.     To get inspired by products and services shared by friends
  4.     To seek advice about gifts from others
  5.     To get inspiration for gift/shopping ideas
facebook holiday marketing

Facebook Holiday Marketing: Top 5 things people use Instagram for during the holidays:

  1.     To share holiday experiences (travel, gifts, photos or favorite moments)
  2.     To get inspired by products and services shared by friends
  3.     To send holiday greetings
  4.     To get inspiration for gift/shopping ideas
  5.     To watch holiday-related videos (such as cooking tips, gift ideas or how-to videos)
facebook holiday marketing on instagram

Watch the video below and you’ll also learn:

  • The top 5 reasons global holiday shoppers say they use smartphones in-store
  • The percentage of consumers who use the Facebook family of apps when shopping for household staples
  • How you can get visibility into the impact your FB ads have on offline conversion events you care about, see the value of those sales, and calculate your Return on Ad Spend
  • How to engage, immerse, and inspire mobile shoppers into action
  • Where consumers like to shop late in the holiday season
YouTube

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

PGRpdiBjbGFzcz0iX2JybGJzLWZsdWlkLXdpZHRoLXZpZGVvLXdyYXBwZXIiPjxpZnJhbWUgdGl0bGU9IkdpZnQgb2YgdGhlIFdlZWs6IEVwaXNvZGUgMyAtIEZ1ZWxpbmcgdGhlIEhvbGlkYXlzIHdpdGggRmFjZWJvb2siIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUtbm9jb29raWUuY29tL2VtYmVkL3ZBSlQxQjRfSzZRP2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+PC9kaXY+

More tips! In case you missed it, last month we also shared some helpful holiday social media marketing tips, as well as a video on holiday marketing insights and another video on marketing on Pinterest.

Ready to put these tips to work for your holiday social media campaigns? Call your Skai rep today to get started, or contact us now for a demo of our social marketing platform.

Learn More About Skai Social

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Facebook, Holidays, Social Media Marketing, Tips
  • Previous Post
  • Next Post

Subscribe to Updates

Media that matters.
Marketing that works.
© 2023 Kenshoo, Ltd. All Rights Reserved.
Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
  • Connected Strategy
    • Dynamic Marketing Mix
    • Budget Forecasting
    • Strategic Consulting
  • Connected Media
    • Overview
    • Retail Media
    • Paid Search
    • Paid Social
    • App Marketing
    • Auditing
    • Expert Services
  • Measurement
    • Incrementality
    • Experiments
    • Cross-Channel Attribution
  • Resources
    • Blog
    • Glossary
    • Case Studies
    • Training & Enablement
    • Developer Hub
    • The Breakthrough
Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Privacy Preference

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy Imprint

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save Accept Only Essential Cookies

Back

Privacy Preference

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name
ProviderOwner of this website, Imprint
PurposeSaves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s).skai.io, skai.io
Cookie Nameborlabs-cookie
Cookie Expiry1 Year
Name
ProviderOwner of this website
PurposeThis cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy https://accessibe.com/privacy-policy
Cookie NameacsbState, acsbReset
Cookie Expiryn/a
Name
ProviderOwner of this website
Host(s)skai.io
Cookie Namewordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
Cookie ExpirySession / 1 Year

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderOwner of this website
Host(s).chilipiper.com, skai.chilipiper.com
Cookie Namefs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
Cookie ExpirySession / 2 Years
Accept
Name
ProviderOwner of this website
Host(s).comeet.co, www.comeet.co
Cookie Namevisid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie ExpirySession / 1 Year
Accept
Name
ProviderOwner of this website
Host(s)skai.io
Cookie NamemoduleFormPardotDownload
Cookie Expiry30 days

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeCookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie Name_ga, _ga_*, _gat,_gat_*,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie ExpirySession / 2 Years
Accept
Name
ProviderHotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
PurposeHotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy https://www.hotjar.com/legal/policies/privacy/
Host(s)*.hotjar.com
Cookie Name_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie ExpirySession / 1 Year
Accept
Name
ProviderOwner of this website
PurposeVWO is AB Testing software that we'll use to test different elements of the website - form placement, nav, different page layouts, etc.
Privacy Policy https://vwo.com/compliance/cookies-notice/
Host(s).skai.io, dev.visualwebsiteoptimizer.com
Cookie Name_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}, _vis_opt_test_cookie, _vis_opt_exp_{CAMPAIGNID}_combi, _vis_opt_exp_{CAMPAIGNID}_exclude, _vis_opt_exp_{CAMPAIGNID}_split, _vis_opt_s, _vis_opt_out, _vwo_uuid, _vwo_uuid_{CAMPAIGNID}, _vwo_ds, _vwo_sn, _vwo_uuid_v2, _vis_opt_exp_{CAMPAIGNID}_combi_choose, _vwo_referrer, _vwo, _vwo_global_opt_out, _vwo_ssm, uuid
Cookie ExpirySession / 10 Years

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderLinkedin
Cookie Namelidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
Cookie ExpirySession / 1 Year
Accept
Name
ProviderSkai
Cookie Nameken_gclid
Accept
Name
Provider6sense
Cookie Name_gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
Cookie ExpirySession / 400 Days
Accept
Name
ProviderPardot
PurposeCookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s).pardot.com, pi.pardot.com, skai.io
Cookie Namepardot, visitor_id*, lpv*
Cookie ExpirySession / 10 Years
Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeCookie by Google used for conversion tracking of Google Ads.
Privacy Policy https://policies.google.com/privacy?hl=en
Cookie NameIDE, 1P_JAR, NID, _gcl_au, OTZ, test_cookie
Cookie ExpirySession / 400 Days
Accept
Name
ProviderOwner of this website
Cookie NamePHPSESSID, sid, okto-autoposter-XXX, oktgid, oktsid, oktlogid-XXX, oktolead-XXX-Email, oktolead-XXX-Company, oktolead-XXX-FirstName, oktolead-XXX-LastName, oktolead-XXX-Phone, oktolead-XXX-Country, oktolead-XXX-Url, oktolead-XXX-State, oktolead-XXX-Comment, optout
Cookie ExpirySession / 2 Years
Accept
Name
ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
PurposeCookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy https://www.facebook.com/policies/cookies
Cookie Name_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie ExpirySession / 1 Year

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name
ProviderWistia
Host(s).wistia.com
Cookie Namecb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
Cookie ExpirySession / 400 Days
Accept
Name
ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
PurposeUsed to unblock Instagram content.
Privacy Policy https://www.instagram.com/legal/privacy/
Host(s).instagram.com
Cookie Namepigeon_state
Cookie ExpirySession
Accept
Name
ProviderOpenstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
PurposeUsed to unblock OpenStreetMap content.
Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
Host(s).openstreetmap.org
Cookie Name_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
Cookie Expiry1-10 Years
Accept
Name
ProviderTwitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
PurposeUsed to unblock Twitter content.
Privacy Policy https://twitter.com/privacy
Host(s).twimg.com, .twitter.com
Cookie Name__widgetsettings, local_storage_support_test
Cookie ExpiryUnlimited
Accept
Name
ProviderVimeo Inc., 555 West 18th Street, New York, New York 10011, USA
PurposeUsed to unblock Vimeo content.
Privacy Policy https://vimeo.com/privacy
Host(s)player.vimeo.com
Cookie Namevuid
Cookie Expiry2 Years
Accept
Name
ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
PurposeUsed to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
Host(s)google.com
Cookie NameCONSENT
Cookie Expiry6 Month

Borlabs Cookie powered by Borlabs Cookie

Privacy Policy Imprint