by Justin Lafferty, Inside Facebook
“Now, Facebook wants to show what it can offer retailers in comparison to other tried-and-true advertising platforms such as TV, print and website ads. Facebook is developing and will soon launch a marketing mix model data feed for major retailers, according to Facebook Mix Marketing Lead Joshua Opoku. Facebook’s Attribution Lead, Rob Creekmore, talked about this at the Skai™ K8 summit last week, as well.”
Read the full article on InsideFacebook.com.