Retail media is now the third-largest digital advertising channel in the U.S. It is forecasted to reach over $30 billion domestically this year, and $100 billion worldwide by 2024. However, despite the channel’s booming growth, 44% of marketers are still finding it a challenge to drive positive ROI, and 33% of marketers are finding it a challenge to prove incrementality.
Skai recently partnered with BWG Strategy to survey retail media professionals and found some very interesting insights, including the effectiveness of retail media programs, key themes of success, and common challenges seen among brands and agencies. We’re hosting our State of Retail Media webinar on June 16 at 12 p.m. ET, to share these findings and more, to help you continue to grow your retail media strategy.
But, we won’t just leave you with these insights alone. We will also share key takeaways on what you can do to make the most out of this booming ad channel.
Don’t miss out. Register today!