The pursuit of marketing performance: four new imperatives for success

The term “performance marketing” was once reserved for lower-funnel, highly measurable direct response tactics. Today though, with 80% of CEO’s looking to marketing to drive business growth, the pressure for teams to become more accountable to performance outcomes has resulted in every channel touting itself this way. 

A new wave of performance marketing is upon us and simply relabeling channels as “performance” is not enough to stay in the game. It requires marketers to fundamentally rethink their approach to the discipline.

Join Skai on October 27 at 2 p.m. ET as we discuss and share best practice examples for the four new imperatives for performance marketing success:

• Reassess Media – for effective targeting and measurement in a post-cookie world

• Reorganize Silos – how to operationalize a customer-obsessed advertising strategy

• Redefine KPI’s – from impression to impact; how performance metrics need to evolve

• Rethink Inputs – the data hierarchy of needs that every marketer needs to fulfil their potential

Register now to secure your spot!