Shopping Ads: From Awareness to Purchase in an Instant

Stop forcing your customers through the old-school funnel; use digital shopping ads to collapse the purchase path and sell wherever and whenever your customers wish to transact

While philosophically, consumers must be aware of a solution to consider and then purchase it, today’s highly targetable and interactive digital advertising does not need to focus on such a linear construct as the traditional marketing funnel.

Today, shopping ads across key digital channels offer brands a powerful way to let consumers immediately click to purchase goods. With these ads now available in digital advertising’s three biggest channels—Paid Search, Paid Social, and Retail Media—the sale essentially occurs right there in the ad unit, taking consumers straight from awareness to purchase and collapsing the traditional funnel in seconds.

Join us on June 29th at 12PM ET as we dive into this topic and learn more about:

• The dramatic rise in adoption of shopping ads as a digital advertising format
• The benefits of shopping ads as part of a holistic, ecommerce strategy
• Best practices and expert tips on how to maximize the effectiveness of your shopping ads campaigns