Ready, Set, Retail Media

Walmart, Philips, and Skai talk retail media opportunities and strategies

It’s no surprise that retail media continues to grow as a crucial channel for CPG brands to advertise and sell on. To put it into perspective, Walmart’s online sales grew by 79% in its fiscal year 2021, highlighting the strong consumer shift to shopping online. 

But, that aside, with retail media networks emerging and growing so rapidly, how should brands be thinking about which retailers are best for them to leverage? And, what strategy should they implement across each? Every retail media network is a world of its own, so it’s crucial to understand their individual benefits and opportunities. We sat down with our friends at Philips and Walmart to learn more about the Walmart opportunity and hear firsthand from Philips’ experience.

Join us for a webinar on March 1 at 12 p.m. ET, as we talk with Philips and Walmart to discuss: 

• The retail media opportunity for CPG brands in the consumer electronics space
• Benefits of advertising and selling on Walmart Connect
• What Walmart and Skai have coming up on their roadmaps