Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World
Register TodayAbout the event
In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data.
During this eMarketer Tech-Talk Webinar on July 19 at 11am ET, our guests from Kinase and Skai™, formerly Kenshoo, will explore the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world.
Join this webinar to learn how incrementality testing:
- Differs from multitouch attribution
- Helps marketers achieve strategic business goals and key performance indicator targets
- Addresses marketers’ biggest measurement challenges
- Plus! See examples for a better understanding of how to get started
Register here or by using the ‘Register today’ button above!
Speakers
Moti Radomski
GM, Planning and Measurement, Skai
GM, Planning and Measurement, Skai
James Monaghan
Analytics Director, Kinase
Analytics Director, Kinase