The benefits of insight-driven decision making are well publicized. That’s why many consumer brands are increasingly investing in the people, tech, data and processes needed to deliver AI-enabled, data transformation initiatives at scale across their organizations.
But not all brands have the luxury of big teams and big budgets to support such projects—many still rely on antiquated techniques to get closer to consumers. Recognizing the need to do things differently, the responsibility for building out a sophisticated insights function has fallen on the shoulders of one, or few individuals, wearing multiple hats and starting with limited resources.
Join us on August 26th at 10.30AM ET as we facilitate a roundtable discussion between non-competitive brands that are in this situation. Matt Schueller, Director of Insights & Analytics at Ardent Mills will kick us off with a view into his world and the journey he is on to put consumer and market insights at the heart of a 7-year old business.
Topics for discussion:
- What sources of data do you rely on today for consumer and market insights? How are your needs evolving?
- When resources are slim, where do you even begin on your data transformation journey? How do you manage and prioritize the demands of the business?
- How do you get a change-averse organization to adopt new technological solutions?
- What does success look like? How can you generate some quick wins in order to scale impact?
Your Host
Director, Marketing Insights and Analytics, Ardent Mills
Senior Director of Partnerships, Market Intelligence, Skai
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