Ask the CPG Experts: Coexist to Exist

Coexist to Exist: Why D2C and Traditional Go-To-Channels Should Go Hand-in-Hand.

If 2020 taught us anything, it’s that ecommerce is here to stay – and as more CPG manufacturers fight their way to engage customers through a new ‘digital-normal’, a big decision comes into play: to leverage traditional retail go-to-market channels, or to go direct-to-consumer? So, how can you determine the size of the prize and combine both to generate the most return? And where should CPG marketers even begin?

We know that these questions are top-of-mind, which is why we’d like to invite you to join us on March 30th at 10 AM (CST)/4 PM (BST), as our industry experts facilitate the answers. Join us as we discuss:  

• What are the key benefits and pitfalls of only going D2C vs. only going via traditional go-to-market channels?
• How should CPG marketers let D2C and traditional go-to-market channels coexist to make the most impact?
• What key considerations should CPG marketers think about to make the most out of their strategy in the long-run?