We’re calling it now! The predictions are already rolling in. 2026 is going to be the year of change.

• Will incrementality finally stop eluding us?
• Will omnichannel stop being a buzzword and start being reality?
• Will The Trade Desk’s move spark a programmatic retail revolution?
• Who will Amazon join forces with next?
• Will GenAI kill sponsored ads altogether? 
• Will agents take our jobs?
• Will TikTok become the next retail giant?
• Is Walmart catching up with Amazon, or even beating them in their own field?

Join us on Wednesday, December 10, at 12 PM ET with four industry visionaries, as we separate the hype from the reality and make a few bold predictions of our own.