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Experienced management and marketing expert is Skai’s new Vice President Northern and Central Europe based in Munich

Read the press release in German.

London (March 25, 2014 ) – Skai (,  the global leader in predictive media optimization technology, has appointed Espen Lund as Vice President Northern and Central Europe, responsible for the strategic and operational development of the company in the region. From Munich, Lund and his team will manage Skai operations within the German speaking (DACH) countries, Benelux, Scandinavia and Eastern Europe.

Mr. Lund brings more than 20 years of management experience and know-how including expertise in areas such as global sales and marketing, product management and consulting and procurement services. Prior to joining Skai, he held several senior positions, including VP Global Sales, Marketing & Services at Sennheiser, Managing Director for the DACH Region at 3Com and VP Sales Europe at PTC.

With a degree in International Management, Lund, who is a native Scandinavian, knows Germany very well, making it his adopted country since 1991. He has also lived more than eight years in the United States.

In addition to Skai’s technology and products, Lund feels the company’s people are a key factor in its success:

“The digital marketing sector is incredibly dynamic – it is growing rapidly with an ongoing stream of new niches and opportunities. To me, Skai not only stands for premium marketing technologies, but also for a unique team spirit. Skai’s dedicated and professional team has a ‘can do’ attitude which drives success and makes working life fun and exciting.”

In addition to the Munich office, Lund seeks to establish this unique Skai team spirit at a new branch office which is planned to open in Stockholm.

“Our priority is to introduce digital marketers and online agencies in our region to the ways in which Skai technology can help them maximize their search and social media marketing campaigns,” explains Lund.

“When I was entrusted with the task of building a team to strengthen Skai’s position in the EMEA region, Espen was the first choice for Northern and Central Europe. With his experience and strong leadership skills, he will put together the right team that embodies our guiding values ​​- passion, innovation and humility. These values ​​are essential to driving our success in partnership with leading agencies and digital marketers,” said Rob Coyne, Managing Director for Europe, Middle East and Africa (EMEA) at Skai.

Skai has a history of industry-leading innovation and recently unveiled Skai Anywhere, a mobile application to monitor digital marketing campaigns. Other Skai first-to-market innovations in the past year include Skai Halogen Technology, which provides marketers with predictive modeling and advanced scenario planning, Skai Social Demand-Driven Campaigns and Skai SmartPath dynamic attribution.

About Skai
Skai is a global software company that engineers cloud-based digital marketing solutions and predictive media optimisation technology. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than £120 billion in annualised online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include Accor, Burberry, GroupM, Havas Media, John Lewis and Tesco. Skai has 22 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit for more information.

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