San Francisco (April 1, 2016) – Skai (wwww.skai.io), the global leader in agile marketing, today announced it’s entering new airspace in advertising with Skai Drones. The program, which has just experienced liftoff, is the latest in a long line of automation and in-non-vations from Skai including Cloudvertizing, Ken Shoe, Algo-rhythm, K-Shoes, and Sponsored Babies.
Through Skai Drones, marketers will be able to improve online targeting even more by receiving better insight into their audiences’ offline behaviors. Leveraging an infinite number of Skai’s registered drones, brands can safely and easily launch these “real-world cookies” to help capture and record the offline activities of consumers. The recorded actions are then automatically transmitted into Skai and immediately incorporated into paid search and social campaigns to influence bidding, targeting, and ad flighting.
“Forget search intent; offline action, actual location, and observed habits are the new prized data points for brands to really make connections with customers,” explained Shahar Erez, SVP of Product at Skai.
Over the past year, drone technology has taken off within the consumer sector. With the introduction of Skai Drones, expect commercial usage to really take flight and gain significant ground for advertising.
Skai guarantees that the drones will be completely noninvasive, simply hovering and following the every move of consumers. The drones will even be able to detect the actual route a consumer takes to go to the store and buy something – talk about path to purchase insights.
“Drones are the apex of agility for marketers, providing ultimate flexibility and control in a fragmented world,” said Yoav Izhar-Prato, co-founder and CEO of Skai. “With this offering, brands can now ensure they have the most holistic marketing programs with coverage across paid, earned, owned, and droned media.”
The long-term path of the Skai Drones program is up in the air, but the sky’s the limit!
About Skai
Skai is the global leader in agile marketing and April Fools jokes. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Skai provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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