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by Jack Marshall, Digiday

“For a country of just eight million and the size of New Jersey, Israel plays an outsized role in the advertising technology industry.

Firms such as MediaMind, Taboola, Innovid, Outbrain, Eyeview, Skai, 5min and Inneractive, to name just a few, were all born in Israel and now count major U.S. brands, agencies, and publishers as their clients.”

Read the full article on Digiday.com.