Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Adele MacGregor, PerformanceIN

“According to marketing software company Skai’s new Mobile App Ad Trends research, CPI by operating system for iOS in 2014 was just over $2.50 per ad, considerably higher than Android, which sat at just $1.25.”

Read the full article on PerformanceIN.com