Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

by Stacie Susens, Skai Director of Corporate Marketing and PR
Before making key business decisions, your potential customers are increasingly spending time researching online to educate themselves to make better decisions. According to Focus Research, 90 percent of B2B buyers prefer to consume content over the Internet. But even though they are researching more, they’re often times only reading the “majority of an article.”
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