Case Studies / DraftKings

DraftKings Scales Installs Growth by 280% with Skai

Industry

Mobile Apps, Gaming

Product Utilized

Skai Apps

Region

AMER

Challenge

DraftKings isn’t your average Apple Search Ads (ASA) advertiser.  They’re a fantasy sports giant with a massive ASA program consisting of hundreds of campaigns and ad groups, and thousands of keywords.  DraftKings’ lean growth marketing team sought out an Apple Search Ads Partner to help them streamline workflows, analyze data with ease, and accelerate campaign performance at scale.

Solution

DraftKings onboarded their extensive ASA program to Skai, unlocking advanced automation, reporting, and optimization capabilities.

Skai’s Ad Creator enabled DraftKings to build many new campaigns at once and duplicate ad groups with ease.  In addition, Skai’s Tags helped the team label and categorize entities at scale, helping them to effortlessly monitor performance across many critical dimensions.  Cutting down the time required to launch and manage campaigns allowed the team to focus on more strategically important tasks.  This included deploying timely bid and budget optimizations to adapt quickly to demand spikes.

Results

Skai helped the DraftKings’ team execute with agility, drive efficiencies, and accelerate performance. Across their portfolio of apps, Installs grew by 280%, all while reducing CPAs by 6%.

About DraftKings

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.

Learn more at www.draftkings.com

By the Numbers

280%

Apps Installs Growth

6%

CPA Decrease

“[Skai]’s advanced suite of capabilities helped us drive growth & take our ASA program to the next level.”

Julia Zheng, Growth Marketing Manager, DraftKings

Feature Used

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