Cadastra improves Reckitt Hygiene Comercial’s Amazon DSP Ad revenue by 70% with Skai’s™ Automated Actions

Cadastra was working with its client, Reckitt Hygiene Comercial (Reckitt), on Amazon DSP management and strategy. It was difficult to efficiently scale performance and streamline workflows, so the team looked for ways to make the operation more efficient. They specifically wanted to automate optimization routines to improve performance, rather than wasting time handling it manually. Ultimately, they were challenged with a new goal: increase efficiency, specifically by increasing revenue and ROI.

In October, Cadastra integrated Reckitt’s DSP program onto Skai in hopes of automating campaign optimizations while improving performance. Cadastra simply leveraged Skai’s Automated Actions, triggered changes to bids or budgets when certain conditions were met, and immediately started seeing both efficiency and performance gains. Cadastra activated Automated Actions across Reckitt’s 100+ line items per bid rules to automate bid changes across all DSP campaigns based on ROI conditions.

In addition to the efficiency that Cadastra achieved in terms of time savings, the performance also improved across Reckitt’s campaigns. Reckitt saw a 70% increase in revenue and a 40% increase in ROI.

Performance was the most important goal for Cadastra, and with Skai’s Amazon DSP capabilities, they were able to maximize media impact through automation and optimization across their client’s campaigns.

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do, and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us.

* Reckitt is the trading name of the Reckitt Benckiser group of companies

Cadastra is a global technology, data, strategy and marketing consulting services company that drives impactful results across all business dimensions. For over two decades, Cadastra’s belief is that the future of business is digital, and transformative while also human. Cadastra drives client performance with a proprietary approach, agile methodologies, strong partnerships and progressive strategy to constantly deliver improved results to all clients.