Agenda Adapt Saves Time and Boosts ROAS for Clients’ Amazon Ad Campaigns
Agenda Adapt is a UK-based agency that manages a number of Amazon campaigns for clients. One such client regularly swaps its advertised ASINs due to stock levels and seasonality. The constant change in advertised products can cause issues in advertising campaigns, such as products going out of stock or becoming ineligible for advertising due to retail readiness.
To help solve these issues and improve campaign performance, Agenda Adapt implemented Skai’s Audit tool. The Audit tool is designed to help quickly spot any problem ASINs and resolve them, improving campaign performance and ensuring budget is spent efficiently. The tool helped them identify issues in minutes, allowing for quick resolution and improved campaign performance. The Audit tool runs automatically each day, flagging any issues on a daily rather than weekly basis.
Before implementing Skai’s Audit tool, Agenda Adapt faced a significant challenge of spending too much time finding issues in their advertising accounts. With the constant changes in advertised ASINs, it was challenging to keep up with issues and resolve them quickly. This led to poor campaign performance and inefficiencies in advertising spend.
The results of adapting the Amazon advertising strategy by implementing Skai’s Audit tool were significant. The client had two measurable KPIs for the audit feature: ROAS and Time. There was a 5% improvement in ROAS compared to what was predicted without the Audit tool. Time savings wise, to produce a detailed report analyzing all of these elements would take roughly 1 hour and a half hours per account on Amazon. With Skai’s Audit tool, these results were produced in minutes, and changes could be made quickly based on the audit. For Agenda Adapt, with many clients and lots of accounts, it saves around 8 hours per week per team member.
Implementing Skai’s Audit tool helped Agenda Adapt save time and improve campaign performance by quickly identifying and resolving issues. The tool’s automatic daily audits helped ensure that issues were flagged quickly, preventing them from affecting campaign performance for an extended period. The significant improvement in ROAS and time savings demonstrates the effectiveness of Skai’s Audit tool in helping companies optimize Amazon advertising campaigns.
“Skai has been fundamental in helping us to scale and grow our Amazon Advertising business. The audit tool is one example of Skai’s ability to simplify lengthy and manual processes when managing Amazon Ads. Not only did we see an improvement of at least 5% in our ROAS with regular auditing, but the tool saves around 1 and a half hours per client per week in checking and managing an account.”
Advertising Operations Manager
About Agenda Adapt
Agenda Adapt is a UK-based digital marketing agency that specializes in providing innovative and effective solutions for businesses. They offer a range of services, including SEO, PPC, social media management, content creation, advanced reporting and ecommerce advisory.
With a team of experienced professionals, Agenda Adapt focuses on delivering measurable results for their clients, helping them achieve their marketing goals and grow their businesses. They pride themselves on their customer-centric approach, working closely with clients to develop personalized strategies that meet their unique needs.
Learn more at https://www.agendaadapt.co.uk/.