Joshua Dreller, Sr. Director, Content Marketing @ Skai
Joshua Dreller, Sr. Director, Content Marketing @ Skai
As we highlighted earlier this year in our Women’s Fashion post, trends in the apparel category shift with the seasons—or even more often.
Here are some of the latest women’s shoe trends from this year’s Fashion Month:
The worldwide women’s footwear will reach $220 billion by 2027 and includes styles such as pumps, heels, sneakers, flats, slippers, and boots. Fashion trends change quickly in women’s clothing which means that staying ahead of these shifts is of utmost importance to brands in this category.
Consumer and market intelligence platforms like Skai are increasingly used by women’s shoe brands looking to keep a finger on the pulse of what is happening in the category in real-time and get ahead of the latest trends.
Skai collects more data than anyone else relevant to women’s shoes (social reviews, product listings, ratings, reviews, patents, etc.) so that brands don’t miss a thing. Then, we apply natural language processing so that it’s easy to extract what is happening in the women’s shoe category and why — and what will happen in the future. And we visualize the data in a way that makes it easy to understand for anyone from Insights, Marketing, Brand, Product Innovation, and more.
Our Women’s Shoe category includes data from over:
So what is the data showing us? Let’s take a look!
(by number of consumer discussions, Sept 2021)
With 130-140 million babies born every year around the world, could there be a rising new market in women’s shoes to help during pregnancy?
It makes sense. First of all, women can gain between 11 and 40 pounds when they’re pregnant—and that’s not even if they’re having multiples like twins or triplets. The best women’s shoes during maternity should be flexible enough to handle any swelling and built strong enough to handle the extra weight.
And did you know that women’s feet can actually grow during pregnancy? According to a recent article, “there are numerous bones, ligaments, and tendons that the feet are comprised of, and it’s common that they tend to loosen and relax during pregnancy. The additional weight gain that pregnant women endure will cause the feet to become wider, in addition to stretching the joints.”
There was a 74% increase in women’s shoes released in the last year that highlight Maternity as well as a 300% increase in women’s shoe social media posts that mention this benefit. While there are some products out there that are geared toward pregnant women, this still may be a bit of an untapped market.
To find out what’s hot, what’s not, and what’s next in your industry, please reach out today to schedule a brief demo of Skai’s market intelligence platform.
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