Artificial intelligence is transforming every industry—including marketing.
Microsoft Advertising Performance Insights bring you the built-in capability to dig into the data and access the valuable information you need to make the best decisions for your business. Performance Insights alerts are powered by AI and point out noticeable fluctuations in your campaigns, identify the possible causes, and suggest steps to fix them.
It’s like having an extra set of eyes that automatically find issues with your programs.
How Performance Insights work
When meaningful swings in your account performance are discovered, Microsoft Advertising’s Performance Insights automatically try to figure out what happened and why. When the tool figures out what occurred, it displays a light bulb icon under the performance trend graph.
Microsoft Advertising’s Performance Insights offers potent insights
As you can see from the screenshot above, each Performance Insight contains three sections:
- Summary: Which account or campaign exhibited the fluctuation and by how much?
- What happened?: Reasons why the fluctuation may have occurred.
- What can I do?: Specific actions to take, if any, to further optimize performance.
You can provide feedback on the quality of the insight, or you can just dismiss it.
Note: If you dismiss an insight, it is removed from your view. However, other users on the account will continue to see the same insight unless they dismiss it.
Skai’s Smart Tags + Microsoft Advertising’s Performance Insights drive impact
Today’s search marketers are awash in data, but insights and recommendations are often hard to come by without time-consuming, manual analysis—until now.
Skai’s Performance Insights Smart Tags not only detect and labels campaigns that are seeing significant performance fluctuations but also use sophisticated AI to get to the root cause and recommend a course of action. From there, it’s a few simple actions in Skai’s Paid Search solution to get your campaigns back on track and drive impact and growth.
Only Skai’s Performance Insights Smart Tags uses Microsoft Advertising’s own AI to:
- Detect anomalies in spend, impressions, clicks, and spend
- Define the root cause of the issue
- Recommend the best course of action
Skai + Microsoft Advertising for maximum insight
As part of Skai’s omnichannel marketing platform, our Paid Search solution helps you stay ahead of your competition and reach consumers when and where they’re searching. Our advanced optimization and reporting are coupled with automated solutions, including tools for bidding and budgeting, and much more. As an early player in the paid search industry, Skai has a long history of innovation and an independent position you can trust.
Client results include:
- 756% increase in conversions for New York Magazine
- 168% increase in year-over-year ROI for Toolstation
- 20% decrease in cost per acquisition for Endurance
- 150% increase in ROAS for Michaels Company
Want to learn more about Skai can help you get the most out of your Microsoft Advertising campaigns? Schedule a chat or quick demo today.
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