• DE&I Commitment
  • Careers
  • SIGN IN
  • Book a Meeting
    Book a Meeting
  • Company
    Learn a little more about us, our values, and our team
    Our Values
    We don't just talk the talk; we live by our core values
    About Us
    Empowering brands to realize their potential with data, insights, and technology
    Leadership
    Meet our leadership team
    Secure Data Architecture
    Our promise of data security and privacy. We keep your data safe from publishers, competitors and bad actors
    Corporate Social Responsibility
    We are committed to making a positive impact on our communities and our planet
  • Platform
    Plan, manage, optimize, and measure your campaigns with our omnichannel platform
    Omnichannel Advertising
    A platform that connects all walled garden media for more effective campaigns
    Data Connectivity
    Make data-driven decisions as you plan and strategize
    Product Capabilities
    Take your campaigns to the next level by enhancing your platform capabilities
    See the industries we serve
    Learn how our customizable solutions can help with your unique needs
    Explore our partner integrations
    See the media, retailer, and data partners we work with
  • Case Studies
  • News and Events
    Check out recent announcements and see what we’re up to
    Newsroom
    Check out our recent media mentions and announcements
    Events
    Join us for our next conference or webinar
    Omnichannel platform launch
    Read the press release to see how we're helping marketers win the walled gardens
    Cannes Lions 2023
    Don't miss your chance to meet with Skai leadership in Cannes
  • Resources
    From new releases, to industry trends and best practices, Skai has you covered
    Marketer Insights
    Read the latest blog posts and thought leadership from Skai and other industry experts
    Skai Research
    Explore our studies, reports and whitepapers so you can keep up on the latest industry trends
    The State of Retail Media 2023
    Learn how industry experts are approaching retail media
    The Breakthrough
    The only resource hub built for marketers in the new era of omnichannel
Back to Blog

The New Skai HQ: Omnichannel Performance at a Glance with Powerful, Actionable Insights

Skai™

October  03, 2022
https://skai.io/wp-content/uploads/2022/10/SkaiHQ_SizzleReel.mp4

 

In the early days of digital advertising, data was what everyone wanted. Decades later, it turns out that data is relatively easy to come by. The useful, refined output from data is insight.

And data without actionable insight has little value to marketers. As Skai’s VP of Product Marketing, Megan Harbold, said earlier this year at our ShopAble event, “Data on its own is just noise. Data that is segmented or fragmented is noise. Data that is not accessible across the different functions across your organization is noise.”

For the better part of a year, Skai’s product team has been meeting with clients and industry experts to better understand how we can deliver the best insight-driven solutions to enhance our industry-leading omnichannel marketing platform. 

One of those new innovations is Skai HQ. 

As the very first screen clients now see when they log into Skai, Skai HQ brings the insights that matter most to marketers together in one front-and-center view. This groundbreaking vantage point enables more intelligent decision-making, faster insight-to-action, and improved marketing performance. 

What is Skai HQ?

This is a brand-new experience for our clients. Skai HQ provides a bird’s eye perspective of paid search and retail media campaign data that can be customized for the most useful highlights. With an intuitive, widget-based UX, advertisers can quickly review key, cross-channel insights the moment they enter Skai. 

In talking to our clients, we heard time and again how critical time-to-insight is when campaigns are active. Any issues with budget allocation, anomalies in performance, structural problems, or human error can have a catastrophic impact if not caught early. Most of all, marketers need their technology solutions to offer clear indications if something’s not right and how to fix it.

Skai HQ offers an engaging omnichannel experience that cuts through the noise and crystallizes the insights that matter most by surfacing campaign anomalies and important business KPIs across their digital advertising campaigns. By staying always-on and integrated with day-to-day workflows, it brings to light what’s important across all of your investments — and what to do about it — fast. 

How do Skai clients use it?

Another finding that our research brought to light is that no two Skai clients have the same specific interests or needs. This makes sense, given every business is unique. That’s why it was important to us that Skai HQ be customizable for a personal experience that’s truly useful to each of our clients. Based on controls that you set up to track, our AI distills the most critical action items related to that scope of work. 

Skai HQ is perfect for the omnichannel marketer, or those aspiring to work more omnichannel, in that it unifies and centralizes takeaways from all data sources across all Skai channels and all Skai publishers in a single view. If you’re a director or a manager looking to understand your programs across Google, Amazon, Walmart, etc., in the true context of one another, you can get that omnichannel view. 

If, on the other hand, you’re a channel-specific practitioner who only wants to see what’s immediately relevant to your work, Skai HQ can be configured more narrowly, to that end, as well. Whatever you want to see from your Skai campaign data, you can configure it to show as soon as you log in. 

Skai HQ enables clients to:

  • Simplify the data with visual and responsive omnichannel dashboards that can be personalized to your specific day-to-day needs
  • Clarify the opportunity with automated alerts across your paid search and retail media activity (paid social alerts coming soon)
  • Amplify the impact of insights through suggested fixes from holistic cross-channel audits that are prioritized by the influence it will have on a marketing program 

Why does Skai HQ matter?

In order to be successful in this chaotic, data-rich environment, marketers need efficiencies of scale and top-tier technology to continuously improve advertising performance. Siloed views can mislead, slow things down, and drain resources in a time when most can’t afford even opportunity cost. 

According to a survey by Salesforce, 98% of marketers emphasize the importance of having a complete, centralized view of their cross-channel marketing. Yet, according to the same survey, only 27% of marketers say their organization exceeds expectations when it comes to connecting data across channels, and just 11% are monitoring cross-channel data in real time.

“Ultimately, we wanted the user to feel a sense of calm,” says Skai Product Manager Casey Gordon. “After interviewing so many marketers, one thing that has become incredibly clear to me is that their days are full. We wanted them to know that we hear them, and we’re working on ways to drive marketing ROI and help make their jobs easier. We wanted to ensure they had the tools to do their jobs based on data effectively. Based on the facts. Based on the things that are driving performance or bringing it down.”

Who can access Skai HQ?

Skai clients who use our platform for paid search or retail media advertising are the first users. Paid social data will be in our next release sometime in the early new year. 

Early Skai HQ users say that they love knowing that everything’s working as expected within moments of logging in every morning. That’s the peace of mind that every marketer deserves from their technology partners.

“Skai HQ is just the start of an evolution on how we’re going to bring features from around Skai that serve different purposes and different channels and bring them into this experience together,” says Gordon. “Even seasoned clients of Skai will suddenly be exposed to valuable parts of our platform that they may have never used before simply because they’re showing up in Skai HQ. That way, they’re more relevant than before.” 

Are you ready for the next innovations in omnichannel technology? See the Skai difference

Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth. 

Client results include:

  • 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
  • 280% increase in installs for DraftKings
  • 10% increase in new account openings for Royal Bank of Canada
  • 756% increase in conversions for New York Magazine
  • 600% increase in Facebook leads for Inova

For more information, schedule a brief demo today to see Skai’s innovation for yourself!

Request a Demo of Skai

Related Posts

  • Monthly Paid Media Spend Snapshot – April 2022
    Read More
  • Channel Benchmarks from Skai’s Q1 2022 Quarterly Trends Report
    Read More
  • 5 Ecommerce Advertising Tips to Accelerate Your Online Sales
    Read More
  • Monthly Paid Media Spend Snapshot – May 2022
    Read More
  • [WATCH] Connected Commerce Marketing: From Buzzword to Winning Strategy
    Read More
  • consumer good analytics
    Consumer Goods Analytics That Guide Online CPG Marketers
    Read More
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share via Email
  • Copy Link
    Copied!
Tags: Apps, Data, Data & Insights, Local, Measure, Omnichannel, Optimize, Plan, Research, Retail Media, Search, Social, xSUx

    Subscribe to Updates

    Media that matters.
    Marketing that works.
    © 2023 Kenshoo, Ltd. All Rights Reserved.
    Privacy Policy. Cookie Policy. Recruitment Privacy Policy.
    • Connected Strategy
      • Dynamic Marketing Mix
      • Budget Forecasting
      • Strategic Consulting
    • Connected Media
      • Overview
      • Retail Media
      • Paid Search
      • Paid Social
      • App Marketing
      • Auditing
      • Expert Services
    • Measurement
      • Incrementality
      • Experiments
      • Cross-Channel Attribution
    • Resources
      • Blog
      • Glossary
      • Case Studies
      • Training & Enablement
      • Developer Hub
      • The Breakthrough
    Privacy Preference

    We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

    Privacy Preference

    Save All

    Save

    Accept Only Essential Cookies

    Manage Cookie Preferences

    Cookie Details Privacy Policy Imprint

    Privacy Preference

    Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

    Save All Save Accept Only Essential Cookies

    Back

    Privacy Preference

    Essential cookies enable basic functions and are necessary for the proper function of the website.

    Show Cookie Information Hide Cookie Information

    Name
    ProviderOwner of this website, Imprint
    PurposeSaves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
    Host(s).skai.io, skai.io
    Cookie Nameborlabs-cookie
    Cookie Expiry1 Year
    Name
    ProviderOwner of this website
    PurposeThis cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
    Privacy Policy https://accessibe.com/privacy-policy
    Cookie NameacsbState, acsbReset
    Cookie Expiryn/a
    Name
    ProviderOwner of this website
    Host(s)skai.io
    Cookie Namewordpress_sec_,wordpress_test_cookie,wp-postpass_*, wordpresspass_*, wordpressuser_*
    Cookie ExpirySession / 1 Year

    We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

    Show Cookie Information Hide Cookie Information

    Accept
    Name
    ProviderOwner of this website
    Host(s).chilipiper.com, skai.chilipiper.com
    Cookie Namefs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses*, _sp_id*
    Cookie ExpirySession / 2 Years
    Accept
    Name
    ProviderOwner of this website
    Host(s).comeet.co, www.comeet.co
    Cookie Namevisid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
    Cookie ExpirySession / 1 Year
    Accept
    Name
    ProviderOwner of this website
    Host(s)skai.io
    Cookie NamemoduleFormPardotDownload
    Cookie Expiry30 days

    Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

    Show Cookie Information Hide Cookie Information

    Accept
    Name
    ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    PurposeCookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
    Privacy Policy https://policies.google.com/privacy?hl=en
    Cookie Name_ga, _ga_*, _gat,_gat_*,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
    Cookie ExpirySession / 2 Years
    Accept
    Name
    ProviderHotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
    PurposeHotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
    Privacy Policy https://www.hotjar.com/legal/policies/privacy/
    Host(s)*.hotjar.com
    Cookie Name_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
    Cookie ExpirySession / 1 Year

    Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

    Show Cookie Information Hide Cookie Information

    Accept
    Name
    ProviderLinkedin
    Cookie Namelidc, li_gc, lang, AnalyticsSyncHistory, UserMatchHistory, li_sugr, bcookie, TDCPM, TDID, bscookie, ln_or
    Cookie ExpirySession / 1 Year
    Accept
    Name
    ProviderSkai
    Cookie Nameken_gclid
    Accept
    Name
    Provider6sense
    Cookie Name_gd_session, _an_uid, _gd_visitor, _gd_svisitor, 6suuid
    Cookie ExpirySession / 400 Days
    Accept
    Name
    ProviderPardot
    PurposeCookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
    Host(s).pardot.com, pi.pardot.com, skai.io
    Cookie Namepardot, visitor_id*, lpv*
    Cookie ExpirySession / 10 Years
    Accept
    Name
    ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    PurposeCookie by Google used for conversion tracking of Google Ads.
    Privacy Policy https://policies.google.com/privacy?hl=en
    Cookie NameIDE, 1P_JAR, NID, _gcl_au, OTZ, test_cookie
    Cookie ExpirySession / 400 Days
    Accept
    Name
    ProviderOwner of this website
    Cookie NamePHPSESSID, sid, okto-autoposter-XXX, oktgid, oktsid, oktlogid-XXX, oktolead-XXX-Email, oktolead-XXX-Company, oktolead-XXX-FirstName, oktolead-XXX-LastName, oktolead-XXX-Phone, oktolead-XXX-Country, oktolead-XXX-Url, oktolead-XXX-State, oktolead-XXX-Comment, optout
    Cookie ExpirySession / 2 Years
    Accept
    Name
    ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
    PurposeCookie by Facebook used for website analytics, ad targeting, and ad measurement.
    Privacy Policy https://www.facebook.com/policies/cookies
    Cookie Name_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
    Cookie ExpirySession / 1 Year

    Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

    Show Cookie Information Hide Cookie Information

    Accept
    Name
    ProviderWistia
    Host(s).wistia.com
    Cookie Namecb_anonymous_id, _sp_ses.2b40, _li_dcdm_c, __hssrc, _gcl_au, _clsk, hubspotutk, _sp_id.2b40, __hssc, __hstc, _uetsid, _uetvid, _gid, _ga, _ga_GQR109DZ3Y, _lc2, fpi, _ex-pricing-cta, _fbp, cb_group_id, cb_user_id, _clck
    Cookie ExpirySession / 400 Days
    Accept
    Name
    ProviderMeta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
    PurposeUsed to unblock Instagram content.
    Privacy Policy https://www.instagram.com/legal/privacy/
    Host(s).instagram.com
    Cookie Namepigeon_state
    Cookie ExpirySession
    Accept
    Name
    ProviderOpenstreetmap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, United Kingdom
    PurposeUsed to unblock OpenStreetMap content.
    Privacy Policy https://wiki.osmfoundation.org/wiki/Privacy_Policy
    Host(s).openstreetmap.org
    Cookie Name_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token
    Cookie Expiry1-10 Years
    Accept
    Name
    ProviderTwitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland
    PurposeUsed to unblock Twitter content.
    Privacy Policy https://twitter.com/privacy
    Host(s).twimg.com, .twitter.com
    Cookie Name__widgetsettings, local_storage_support_test
    Cookie ExpiryUnlimited
    Accept
    Name
    ProviderVimeo Inc., 555 West 18th Street, New York, New York 10011, USA
    PurposeUsed to unblock Vimeo content.
    Privacy Policy https://vimeo.com/privacy
    Host(s)player.vimeo.com
    Cookie Namevuid
    Cookie Expiry2 Years
    Accept
    Name
    ProviderGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
    PurposeUsed to unblock YouTube content.
    Privacy Policy https://policies.google.com/privacy?hl=en&gl=en
    Host(s)google.com
    Cookie NameCONSENT
    Cookie Expiry6 Month

    Borlabs Cookie powered by Borlabs Cookie

    Privacy Policy Imprint