[Watch] Skai Marketing Minute: Data Integration is a Critical Need for Social Advertisers

Joshua Dreller
Sr. Director, Content Marketing @ Skai

May 13, 2020

Advertising is hard. Marketers need the right data and insights in order to make the right decisions.

In today’s Skai Marketing Minute, Skai’s Senior Sales Director, Dan Shering, discusses why integration between platforms is a critical need for advertisers to extract powerful insights for data-driven marketing. Skai’s open ecosystem was built to enable easy integrations between your back-end data.

By loading the video, you agree to YouTube’s privacy policy.
Learn more

Load video

Always unblock YouTube

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

Learn More About Skai Social

Tags: Audience, Create, Data, Kenshoo Marketing Minute, Measure, Optimize, Plan, Research, xTLx

Name	Borlabs Cookie
Provider	Owner of this website, Imprint
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Host(s)	.skai.io, skai.io
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	Wordpress Cookies
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	wordpress_sec_,wordpress_test_cookie,wp-postpass_, wordpresspass_, wordpressuser_*
Cookie Expiry	Session / 1 Year

Name	Accessibe
Provider	Owner of this website
Purpose	This cookie stores selections made by the user in the Accessibe tool in order to maintain those settings on future visits. These cookies help us make our website compliant with our obligations under US law.
Privacy Policy	https://accessibe.com/privacy-policy
Cookie Name	acsbState, acsbReset
Cookie Expiry	n/a

Accept	comeet
Name	comeet
Provider	Owner of this website
Host(s)	.comeet.co, www.comeet.co
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	Session / 1 Year

Accept	Chilipiper
Name	Chilipiper
Provider	Owner of this website
Host(s)	.chilipiper.com, skai.chilipiper.com
Cookie Name	fs_uid, CHILI_PIPER_CLUSTER, guest-session, _sp_ses, _sp_id
Cookie Expiry	Session / 2 Years

Accept	Google Analytics
Name	Google Analytics
Provider	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga, _ga_, _gat,_gat_,_gid, GOOGLE_ABUSE_EXEMPTION, AEC, __Secure-ENID, SOCS, CONSENT
Cookie Expiry	Session / 2 Years

Accept	Hotjar
Name	Hotjar
Provider	Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjSessionUser_2229986, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjAbsoluteSessionInProgress, _hjFirstSeen
Cookie Expiry	Session / 1 Year

Accept	pardot
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, pi.pardot.com, skai.io
Cookie Name	pardot, visitor_id, lpv
Cookie Expiry	Session / 10 Years

Accept	Facebook Pixel
Name	Facebook Pixel
Provider	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Purpose	Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy	https://www.facebook.com/policies/cookies
Cookie Name	_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry	Session / 1 Year

[Watch] Skai Marketing Minute: Data Integration is a Critical Need for Social Advertisers

More like this

Related Topics